Christina AquileraBy Jamie Matusow, Editor
Not so long ago, Latinos—and other minorities, as well—often felt overlooked as they searched to find the optimal beauty products that would enhance their features. Dark-haired Colombians struggled to copy the blue-eyed blond makeup looks of Nordic models. Red-haired, freckle-faced Puerto Ricans worked to adapt concealer tips from Irish cover girls. Frustrated with their choices, many consumers had custom foundations blended at department store beauty counters, or turned to small, specialty ethnic brands that better understood their specific needs.
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